Frequently Asked Questions

If you’re new to advertising I recommend starting with a minimum ad spend of $1,500 per month per platform. With this initial budget we can test, learn and optimise your targeting and creatives (ads) in order to quickly find what’s working. The higher your initial budget the quicker we can generate stronger results. We can then scale up or down from there. If you sell high-priced products this may need to be increased.

If you’re new to advertising I can’t guarantee a particular ROAS and I’d run very quickly from anyone who says they can. Every business is different and has different goals, margins etc which means that each business will have a different target ROAS depending on their individual goals. I will do everything possible to get you the return you desire and will give you a realistic estimate in our initial call. I constantly keep on top of all changes to best practices and platform algorithms (and let me tell you they’re frequent) to get you the best possible bang for your buck so you’re in safe hands.

I send a mid performance update covering key KPI’s for your business. We have a monthly meeting where I present a full analysis breakdown to go over what’s working, or what’s not, plus any upcoming sales, thing we should test etc to inform our strategy moving forward.

I provide guidance around best practice and ad specifications depending on what platform we’re advertising on. I’ll always let you know what’s working on similar clients or what I recommend we try next. I love to collaborate on ideas for ad creative (the image) and copy (the words) as this is so important for a high-converting ad. If you don’t have a designer to execute your ads and don’t want to do it yourself I can help for an extra fee.

Novella Place is a small 2 person boutique agency. You’ll get one very dedicated person who is your main point of contact taking care of your ads on a daily basis. No more being put on the back burner by big agencies. Check out the about page for a bit about us.

Most packages start with an initial 3-month contract to give enough time to test, learn and deliver results. They then move to a rolling month-to-month contract after that.